DIY Guide to Link Bait

What is Link Bait?

Link bait can be a powerful form of marketing and is inherently viral. Link bait is any content or feature on a website created for the purpose of gaining attention or encouraging others to link to the website. Matt Cutts describes link bait as anything “interesting enough to catch people’s attention.” Learn the steps required to create successful link bait in the infographic below.

via Voltier Creative

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