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Neil Patel

35 Growth Hacking Tools for Marketers Who Don’t Code

Growth hacking is one of the most talked-about terms in the startup and marketing worlds. Some see it as a revolutionary way of shaping and accelerating startup growth, while others consider it a fancy word for marketing. I used to fall into the latter camp, but Neil Patel’s guide to growth hacking helped me see how a growth hacker’s job differs from a traditional marketer’s job.

Here’s how Patel defines growth hacking:

Growth hackers, using their knowledge of product and distribution, find ingenious, technology-based, avenues for growth that sometimes push the bounds of what is expected or advised.

How does this differ from marketing? While traditional marketers have a broad focus ranging from building out a marketing team to defining an overall marketing strategy, growth hackers focus on one thing and one thing only: growth. But this doesn’t mean that marketers can’t be great growth hackers.

Some say that growth hacking roles render marketers irrelevant to startups because they require technical skills that traditional marketers don’t have––a sentiment that has people buzzing about the need to become a technical marketer.

But marketers who can’t program are perfectly poised to take on growth-centric roles as long as they have a technical mindset; in other words, they should possess a deep understanding of technology––how people interact with it, the latest developments and trends, how different tools and platforms integrate with one another and what data is important for making smart decisions.

These growth hackers will most likely want a programmer on their team, but they don’t need to be one.

Luckily, there are many new tools that empower technically-minded marketers to be less dependent on developers to do complex analyses, link independent tools together or build and test landing pages. Sean Ellis, who coined the term “growth hacker” in 2010, talked about a few tools that are leveling the playing field by allowing marketers to do the work of an engineer without being one themselves. His article inspired me to dig deeper and find more great tools that non-coders can use to generate growth for their company.

So here it is: your epic list of tools for marketers with a technical mindset but limited coding chops.

Traffic Acquisition

1. Colibri.io

Colibri shows you where your customers are engaging online so that you can insert yourself into relevant conversations.

Top Benefits:

Pricing: 14-day free trial, then plans starting at $95/month

2. Pay With A Tweet

Pay With A Tweet allows you to give people access to your content or product once they’ve tweeted or posted about it. This is a great way to go viral in the early stages of a product launch, or to make sure your content or product spreads further across the web over time.

Top Benefits:

Pricing: Basic free plan, then paid plans starting at $19.99/month

3. Click to Tweet

Click to Tweet is a free, easy way to promote and advertise your business or product on Twitter. I used this in a recent product launch by asking new users to share the product on Twitter and got amazing results.

Top Benefits:

Pricing: Free

4. Nimble

Nimble is a relationship management tool that combines all your contacts, email, social signals, activities and follow-ups from everywhere you work so that you can maximize relationships to grow your business.

Top Benefits:

Pricing: 14-day free trial, then plans starting at $15/month

5. MixRank

MixRank helps you find new customers by zeroing in on profitable sales leads and traffic sources with real-time intelligence from its digital advertising database.

Top Benefits:

Pricing: prices not listed on their site

6. Highlight and Share

Highlight and Share grows your traffic by making sharing easy. With this WordPress plugin, visitors to your website or blog can easily highlight any part of your content and share it immediately on Twitter, Facebook, LinkedIn, and other social networks.

Top Benefits:

Pricing: Free

Lead & Customer Acquisition

7. Hello Bar

Hello Bar is a delightfully simple tool that allows you to insert a call-to-action button within a horizontal bar at the top of your site. You create your bar and CTA around one of three goals: drive traffic, collect emails or point visitors to your social media channels.

Top Benefits:

Pricing: Free

8. BounceX

Bounce Exchange helps you turn abandoning site visitors into customers by inviting them to convert right before they leave your site.

Top Benefits:

Pricing: lowest plan offers customized pricing based on visitor volume, then plans start at $3.9K/month

9. SessionCam

SessionCam allows you to watch recordings of your website visitors (including mobile) so that you can identify problem areas and increase conversion.

Top Benefits:

Pricing: basic free plan, then pricing for paid plans upon request

10. Amplitude

Amplitude gives you deep customer knowledge by connecting all of your data to real people.

Top Benefits:

Pricing: Free for bootstrappers

11. CrazyEgg

CrazyEgg shows you how visitors are behaving on your website: where they’re clicking, where they stop reading or watching, how specific segments of traffic behave differently and more.

Top Benefits:

Pricing: 30-day free trial, then plans starting at $9/month

12. Totango

Totango empowers you to drive website visitors and users to experience your product in ways that influence conversion.

Top Benefits:

Pricing: Free trial, then pricing plans available on request

13. Unbounce

Unbounce is the landing page builder for marketers that lets then build, publish and A/B test landing pages without I.T. Unbounce empowers marketers to act independently from technical teams, improving their efficiency and their ability to generate sales.

Top Benefits:

Pricing: 30-day free trial, then plans starting at $49/month

14. Optimizely

Optimizely helps you increase engagement, interactions and conversions on your website by making a/b testing super easy.

Top Benefits:

Pricing: 30-day free trial, then plans starting at $17/month

15. VWO (Visual Website Optimizer)

Like Optimizely, Visual Website Optimizer simplifies a/b testing and makes it possible for non-coders to run tests on their site.

Top Benefits:

Pricing: 30-day free trial, then plans starting at $49/month

16. Clicktale

Clicktale is a customer experience analytics tool focused on website optimization, conversion analysis and usability research. People use ClickTale to analyze the performance of their online forms, keep visitors engaged with page content and lead visitors through the conversion process.

Their tagline reads: “Created by marketers for marketers”.

Top Benefits:

Pricing: Basic plan is free, then premium plans tailored to each company’s needs

17. MonsterInsights

Get the most relevant, actionable data from your Google Analytics account in a simple, easy-to-customize dashboard.

Top Benefits:

Pricing: $99.50/year

18. Zapier

Zapier is a great example of a tool that makes it possible for nearly anyone to do a job that traditionally requires developers. It lets you connect the web apps you use, making it easy to automate tedious tasks.

For example, you can use Zapier to create a new Salesforce lead every time someone fills out a form on your website, or you can use it to automatically add Eventbrite attendees to MailChimp.

Top Benefits:

Pricing: free plan, and then paid plans starting at $15/month (depending on how many “zaps” you want to create and how often you want them to run)

19. Gumroad

Gumroad helps small businesses and creators––including independent writers, designers, game developers, musicians, artists and anyone in between––sell their products online without having to set up a full-blown online store.

Top Benefits:

Pricing: No hosting or setup fees, but they do take a 5% fee plus 25 cents per transaction

Market Research & User Feedback

20. Qualaroo

Qualaroo allows you to survey your website visitors in order to understand what they are looking for and why they take certain actions on your site.

Top Benefits:

Pricing: 14-day free trial, then plans starting at $63/month

21. Consumer Baromoter

Consumer Barometer gives e-commerce companies the information about online consumers they need to make more informed business decisions.

Top Benefits:

Pricing: Free

22. Typeform

Typeform humanizes online surveys with a beautiful, fun and interactive way to ask and answer questions.

Top Benefits:

Pricing: Free plan, then Pro at $25/month

23. Crowdsignal

Crowdsignal allows you to create polls and surveys so that you can get customer feedback or conduct market research.

Top Benefits:

Pricing: Basic free plan, and then paid plans starting at $200/year

24. Olark

Olark is a chat application that lets you connect with site visitors. It will tell you who is on your site, including location, what they’re looking at on your site, where they’ve been and time on site so that you can connect with them in a more meaningful way.

Top Benefits:

Pricing: 14-day free trial, then paid plans starting at $15/month

Email Marketing

25. ListBuilder

ListBuilder is a free way to collect the email addresses of your site visitors. It was created by Noah Kagen’s company Sumo (Noah was the first marketing director at Mint and runs an excellent marketing blog).

Top benefits:

Price: Free

26. Vero

Vero helps you send emails based on people’s behavior on your website. For example, you can send an email a few hours or days after someone abandons their checkout cart. Its value prop is “Personalize and test all your campaigns, without IT.”, so it really is made for a growth hacker who doesn’t code.

Top benefits:

Pricing: Free 14-day trial, and then plans starting at $99/month

27. Mailchimp

Mailchimp has been one of the most popular email marketing tools for years, especially with companies who are just getting started with list building. Recently Mailchimp has integrated more advanced features that make it a welcome addition to a Growth Hacker’s toolkit.

Top Benefits:

28. AWeber

AWeber is an advanced email marketing tool used by over 120k small businesses, bloggers and entrepreneurs around the globe.

Top Benefits:

Pricing: $1 trial, then paid plans starting at $19/month

29. SendGrid

SendGrid is the world’s largest Email Infrastructure as a Service provider, sending emails for over 150k companies.

Top Benefits:

Pricing: Plans starting at $9.95/month

30. Sendwithus

Marketers use Sendwithus to manage and track email-driven revenue and engagement.

Top Benefits:

Pricing: Free Hacker Plan, then plans start at $79/month

31. Customer.io

Customer.io allows you to send targeted messages to website visitors or mobile app users based on what they do (and don’t do).

Top Benefits:

Pricing: Free basic plan, then paid plans starting at $50/month

32. Klaviyo

Klaviyo hooks into your customer data to send personalized, automated and effective newsletters and targeted emails.

Top Benefits:

Pricing: Basic free plan, then paid plans starting at $25/month

Inbound Marketing & Marketing Automation

33. Infusionsoft

The only all-in-one automated sales & marketing software built exclusively for small businesses.

Top Benefits:

Pricing: Prices are not listed on the website, but reviews say that plans start at  $199.00/month

34. HubSpot

HubSpot is inbound marketing software that helps your business excel at inbound marketing and connect it to real business results. From attracting visitors to closing customers, HubSpot brings your entire marketing funnel together.

Top Benefits:

Pricing: Basic plan starts at $200/month

35. Marketo

Marketo offers a suite of tools that cover marketing automation, email and campaign management and analytics.

Top Benefits:

Pricing: Pricing varies across Marketo’s four main products

There you have it––35 tools you can use to drive growth for your business. Hopefully the categories will help you hone in on the tools that can fill your company’s needs more quickly. Want to learn about the great marketing tools Neil Patel recommends? Then watch this video:

I’m sure I’ve missed some great tools that empower marketers to focus on growth. What are your favorites? Let us know in the comments below.

About the Author: Chloe Mason Gray specializes in digital marketing strategies for startups. Be sure to say hi to her on Twitter.

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